2023 04 27 menufaktura.lt
The international theatre festival, which will be held in Klaipėda for the seventh time, is becoming more ambitious every year. This time, its program extends even to distant Taiwan. Tickets for the festival that will fill the seaside with theatre for May and June are already on sale. The festival has become a platform of innovation for Klaipeda Drama Theatre; thus, this time, the organizers are happy to be able to offer tickets to the events of the international part of the festival program in a new medium – the ticket system administered by the theatre itself. In the long run, it will be possible to buy tickets for all the events of this theatre here.
The ATRIUM 2023 program, with traditional segments and satellite events, will be revealed in detail next week. The organizers of so far the most significant theatre festival in Western Lithuania encourage the audience to hurry and start looking for tickets. During its time in Klaipeda, the festival becomes a home for performances of world-known theatre creators. There is no need to go theatres in Italy, Spain, and Portugal; you can find their performances at Klaipeda Drama Theatre. It is a unique opportunity for the audience to expand their horizons and join a more extensive global theatre dialogue between the creators and the audience.
Since 2017 organized, TheATRIUM consists of two large segments: the showcase of Lithuanian theatre, which provides an intensive overview of the works of various theatres of the country and the international program that presents outstanding works of stage art from different countries of the world. This year, eleven performances from various Lithuanian theatres will be shown at the showcase of the Lithuanian theatre on May 24–28. The Lithuanian festival program is very concentrated, so would be convenient to view it at once for several dozen theatre professionals foreign countries – representatives of various international theatre festivals: producers, theatre critics, etc. The international part of the program, held June 1–22, will feature six stage arts. They will come from Latvia, the United Kingdom, Portugal, Spain, Italy, and Taiwan.
“Klaipeda Drama Theatre has been trying to tame and get to known its audience better for a long time; we are trying to create a community and respond to its needs. We currently sell tickets through individual ticket distributors and their platforms. They have various fees for a buyer, and the most demanding part is that we cannot identify our viewers who have already purchased tickets. However, we notice that there are various alternatives; we have received proposals from foreign ticketing system developers, but their offers and system support are extremely expensive. We were lucky as we were found by an IT services company that offered us together create a ticket system that fully meets our needs, and as usual, we took a risk,” said Kristina Žiogaitė, Head of Cultural Affairs and Customer Service Department at Klaipeda Drama Theatre, about the new initiative. According to her, creating, developing, and testing the system took more than two years. The project is complex, but once the system is installed, the theatre gets the opportunity to grow and improve according to its needs.
The new theatre ticket system was created with the convenience of the audience in mind, as well as slightly lower prices for tickets to performances: “People who buy tickets from us will not be burdened with additional service fees, with one purchase they will be able to get both theatre tickets, attributes, or other. In one place, they will find tickets for all our theatre repertoire, will be able to participate in loyalty programs, receive advance offers to buy tickets at a lower price, after providing contact details, will be directly informed about the possible change of the performance time or the possibility of cancellation, and will also be able to receive various surprises after buying tickets and attending a certain number of theatres performances,” K. Žiogaltė mentioned the whole range of benefits for the audience.
